Design Critique: Coffee Meets Bagle (ios APP)

CMB app

Introduction

Coffee Meets Bagle is a popular dating app that will recommend ‘bagels’ to users based on their preferences every day at noon. Men receive more recommendations than women whereas women receive more selected men who are already liked them. This feature is designed based on women’s behaviors. Women tend to be more selective when choosing a man for a date so this feature is visceral and behavioral positive for them.

The overall system image is coherent and appropriate. The conceptual model is understandable. The app guides users to use different features. When opening the app, users will be on the suggested page which will give a fixed number of recommendations every day. If users have made choices at all those recommendations, a window will be popped up to guide them to the discover page.

Key features

There is a bar at the bottom of the page labeling with four icons which are key features-suggested, likes you, discover and chats. It highlights the icon when you are using the feature while the others turn grey, acting as good feedback for users. The icons signal features well. The icon of the discover feature has a magnifying lens and the icon of the chats feature have two conversation patterns. Also, each feature has text under the icon, which is much more clear.

In the discover page, there is a signifier for users to slide down by showing a little bit of a photo of the next profile. On each profile, users can slide right of the profile o see more pictures of a specific person and slide left to go back to previous pictures. There is a signifier at the right top showing the number of the picture you are looking at. If you slide right the number will add up 1 and slide left the number will minor 1 which is good feedback for users. If you click the photo, it will open their profile to show more information.

On each profile, there are also signifiers telling users if the person likes you or not by adding an icon of likes you. If you like them back, a window will pop up guidance users to start chatting now. If you selected not chat now, the window will be closed and you will find the likes you icon becomes a connected icon, which is good feedback for users.

Moreover, the icon on the right-bottom corner act as a good signifier as well. If the person already liked you, the icon will be chat shape whereas if the people have not liked you yet, the icon will e a heart shape. If you click on that heart shape icon, it will give you feedback that taking 385 coffee beans.

Problem

For right-handedness, action-based slips might happen to ‘like’ someone when they using the right hand to slide down profiles and it is not possible to reverse their choice- to ‘undo’ the like.

Suggestions

  1. Put the like button in the middle of their profiles to minimize those slip errors.
  2. make it possible to reverse their actions- to unlike/dislike someone.

Constraints

There are some constraints for users. First, the app limits the number of recommendations every day. If you have skimmed all the bagels in both suggested and discover and you still want to see more ‘bagels’, you have to subscribe to see everyone who likes you. Second, normal users are limited to see information like whether the messages are read; how often people check this app unless they subscribe to this app. Third, after you matched with your ‘bagels’, there is an 8 days constraint, which means the conversation will be expired and the chat room will be closed as the time used up. If users want to go back to someone they passed on, they will have to pay in the form of coffee beans. Those constraints act as good marketing strategies.

In settings, users are allowed to justify units between ft/in and m/cm to avoid cultural constraints for those non-American users who do not have the knowledge in their heads.

Profile

The app gives users tips for profile photos and details and there are links guiding users to edit their photos or profile.

Problem

However, in Job Title and Employer sections, there is no option for students. To be more specific, users have to type their job title as a student and N/A in Employer or leave them blank. But, if you leave them for blank, the system will notify your profile is not complete and there will be a red dot on your photo icon on the left top of the main page(which is good feedback though).

Suggestion

Adding an option in the Job Title section, if users select students, then automatically disappearing the Employer part. (785 words in total)

CMB app

Introduction

Coffee Meets Bagle is a popular dating app that will recommend ‘bagels’ to users based on their preferences every day at noon. Men receive more recommendations than women whereas women receive more selected men who are already liked them. This feature is designed based on women’s behaviors. Women tend to be more selective when choosing a man for a date so this feature is visceral and behavioral positive for them.

The overall system image is coherent and appropriate. The conceptual model is understandable. The app guides users to use different features. When opening the app, users will be on the suggested page which will give a fixed number of recommendations every day. If users have made choices at all those recommendations, a window will be popped up to guide them to the discover page.

Key features

There is a bar at the bottom of the page labeling with four icons which are key features-suggested, likes you, discover and chats. It highlights the icon when you are using the feature while the others turn grey, acing as good feedback for users. The icons signal features well. The icon of the discover feature has a magnifying lens and the icon of the chats feature have two conversation patterns. Also, each feature has text under the icon, which is much more clear.

In the discover page, there is a signifier for users to slide down by showing a little bit of a photo of the next profile. On each profile, users can slide right of the profile o see more pictures of a specific person and slide left to go back to previous pictures. There is a signifier at the right top showing the number of the picture you are looking at. If you slide right the number will add up 1 and slide left the number will minor 1 which is good feedback for users. If you click the photo, it will open their profile to show more information.

On each profile, there are also signifiers telling users if the person likes you or not by adding an icon of likes you. If you like them back, a window will pop up guidance users to start chatting now. If you selected not chat now, the window will be closed and you will find the likes you icon becomes a connected icon, which is good feedback for users.

Moreover, the icon on the right-bottom corner act as a good signifier as well. If the person already liked you, the icon will be chat shape whereas if the people have not liked you yet, the icon will e a heart shape. If you click on that heart shape icon, it will give you feedback that taking 385 coffee beans.

Problem

For right-handedness, action-based slips might happen to ‘like’ someone when they using the right hand to slide down profiles and it is not possible to reverse their choice- to ‘undo’ the like.

Suggestions

  1. Put the like button in the middle of their profiles to minimize those slip errors.
  2. make it possible to reverse their actions- to unlike/dislike someone.

Constraints

There are some constraints for users. First, the app limits the number of recommendations every day. If you have skimmed all the bagels in both suggested and discover and you still want to see more ‘bagels’, you have to subscribe to see everyone who likes you. Second, normal users are limited to see information like whether the messages are read; how often people check this app unless they subscribe to this app. Third, after you matched with your ‘bagels’, there is an 8 days constraint, which means the conversation will be expired and the chat room will be closed as the time used up. If users want to go back to someone they passed on, they will have to pay in the form of coffee beans. Those constraints act as good marketing strategies.

In settings, users are allowed to justify units between ft/in and m/cm to avoid cultural constraints for those non-American users who do not have the knowledge in their heads.

Profile

The app gives users tips for profile photos and details and there are links guiding users to edit their photos or profile.

Problem

However, in Job Title and Employer sections, there is no option for students. To be more specific, users have to type their job title as a student and N/A in Employer or leave them blank. But, if you leave them for blank, the system will notify your profile is not complete and there will be a red dot on your photo icon on the left top of the main page(which is good feedback though).

Suggestion

Adding an option in the Job Title section, if users select students, then automatically disappearing the Employer part. (785 words in total)