Creating a Smoother Customer Journey from Beginning to Checkout for the PackitGourmet.com Mobile Website

Project Summary Packitgourmet.com is a family-owned, boutique e-commerce company based in Austin, Texas, that sells shelf-stable camp meals, cooking ingredients, and related tools and gear. For this project, our four-person usability team consisted of Anamika, Hayley, and Sagarika, who are all Pratt IXD graduate students, and myself, a Pratt Data Analytics and Visualization graduate student. …

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Design Critique: Ebay.com (Desktop Website)

Ebay.com is a US-based e-commerce company where sellers sell and buyers buy both new and used items, such as clothing, accessories, home decor, furniture, electronic equipment, cars, sporting goods, collectibles, and more. This critique will be from the viewpoint of a user shopping for women’s clothing. The Main Homepage The homepage (Figure 1) is loaded …

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