Evaluation Story: Urban Outreach Center(UOC)

Project Summary Our team, 5 graduate students at Pratt, conducted 10 remote moderated user tests to help improve Urban Outreach Center (UOC) website experience and usability. Duration March-May Team: Zhuolan Zhang – MS Information Experience Design, Pratt Institute Orville Mo-He – MS Information Experience Design, Pratt Institute Monica Hersher – MS Data Visualization Design, Pratt …

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Evaluation Story: Urban Outreach Center of NYC

Introduction The Urban Outreach Center (UOC) is a non-profit community organization focused on connecting homeless and low-income New Yorkers in East Harlem and the Upper West Side with food and other critical supplies. The UOC helps “nearly 50,000 vulnerable New Yorkers each year to move with dignity out of homelessness and food insecurity toward self-sufficiency.”  …

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Design Story: Aquarius Records Website

This project was created and graded for INFO-643 Information Architecture & Interaction Design at Pratt Institute School of Information. PlatformMobile/Web RoleResearcher and Co-Designer w/ Sarah Tsao, Jing Peng, and Chris FerreraKey Project Framework: Research and Development, Information Architecture, Interaction, User Testing, Wireframing and Prototyping SoftwareFigmaInVisionUser-Testing.comOptimal WorkshopZoom Project Summary Music is a universal language. Most individuals …

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Website Redesign: GrowNYC

Overview GrowNYC is a nonprofit organization that aims to improve New York City’s quality of life through environmental programs including farmers markets, conservation, and community education. This project aimed to redesign the GrowNYC website into an intuitive and efficient site. Platform Mobile Web; Web Team Three Pratt Institute graduate students; my primary roles include research …

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Evaluation Story: Monterey Bay Aquarium

Introduction Monterey Bay Aquarium is an educational and environmental organization located in Monterey, California. While the aquarium is currently closed to visitors due to the pandemic, they have a number of cameras livestreaming certain exhibits to anyone around the world. The livecams are free and open to the public. The aquarium approached the Center for …

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Eye Tracking Study – NYU Langone Health

About Advanced usability analytics for NYU Langone using eye-tracking method. NYU Langone Health is one of the nation’s premier academic medical centers. Located in the heart of Manhattan, with additional facilities throughout the New York City area, NYU Langone is a popular choice for students with insurance health plan. Our study goal is to Evaluate the usability …

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Eye-Tracking Study: Jet Blue Airlines

Overview: JetBlue Airways is a major American low-cost airline, and the seventh-largest airline in the United States by passengers carried. Three usability experts conducted an eye-tracking study to evaluate the effectiveness of the Jetblue Airlines homepage in helping travelers plan trips and adjust to COVID-19 travel regulations. Through evaluative user research, we hoped to answer …

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Monterey Bay Aquarium: Evaluation Story

A team of four researchers completed an analysis of Monterey Bay Aquarium’s website in order to provide the Aquarium’s digital team with recommendations on how to increase email subscriptions from its live-cam viewing audience. This research was completed for the Digital Analytics class at Pratt Institute taught by Prof. Elena Villaespesa. Project Overview client meeting …

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