Improving Quality of Interaction on the Pratt News Website by Observing User Behaviors

Abstract The newly designed Pratt New website features news, stories, and arts from Pratt Institute. This project aims to improve the interaction and performance of the website by learning the data and observing the user behaviors from Google Analytics and Hotjar. By collaborating with 4 peers, we made suggestions around improving the navigation, encouraging easier …

Read more

DPOE-N

In 2018, the Digital Preservation Outreach & Education Network (DPOE-N) originally created by the Library or Congress in 2010, transitioned to Pratt Institute School of Information and New York University’s Moving Image Archiving and Preservation program.  In 2020, they were awarded a two-year grant from The Andrew W. Mellon Foundation with the a goal to …

Read more

Seafood Watch Web Analytics: Evaluation Story

PROJECT OVERVIEW Seafood Watch is a project of Monterey Bay Aquarium that aims to spread knowledge about sustainable seafood and provides recommendations to businesses and everyday seafood consumers to reduce the negative impact of the seafood industry on the oceans. The new Seafood Watch website launched on 2nd December, 2020 and this project analyzes the …

Read more

Evaluation Story: Kazani Beauty

CLIENT Kazani Beauty a family run business based in New York, creating hair and skincare products made of natural ingredients and contributes to causes surrounding environmental conservation and animal cruelty. According to internal data from Kazani, its mobile website 0% mobile user return rate over four months – a primary indicator that the website did …

Read more

Usability Evaluation Case Study: Kazanibeauty.com mobile website

Project Summary: The goal of the Kazani usability study was to assess how well the kazanibeauty.com meets a user’s needs in making a an informed-purchase decision and discover areas for actionable improvements to better meet user needs. Based on 10 remote user tests, our research team of 5 members identified three overarching problems, addressed by …

Read more

Design Story of Hoptale (iOS Travel App)

Project Brief Hoptale is an app that serves as an all-in-one content platform for travelers to explore, document, share and plan their trip stories. They have recently designed a travel panning feature, ‘Plan A Trip,” which allows travelers to make customized trip plans and edit detailed itineraries. I collaborated with four other 4 other UX …

Read more

Evaluation Story: Audioguiarte>> PWA audio guide usability improvement

Overview  This report details the results of a usability study on a progressive web app designed by Audioguiarte, a company  based in Spain offering customized audio and multimedia solutions to museums. Due to the Covid-19 pandemic, The Thyssen Bornemisza National Museum asked Audioguiarte for  a digital solution to guarantee “zero contact,” as conventional audio guides …

Read more

The Henry Ford Digital Collections Website

Evaluation Report On March 17th 2021, my team met within Dr. Elena Villaespesa’s Usability Theory and Practice course Met with Ellice Engdahl and Filomena Napolitano, the digital collections and content manager and the digital marketing manager at The Henry Ford Museum. My team was composed of three Pratt Institute, School of Information Students: Yifan Wang, …

Read more

Evaluation Story:Urban Outreach Center NYC

Introduction The Urban Outreach Center (UOC) is a non-profit community organization focused on connecting homeless and low-income New Yorkers in East Harlem and the Upper West Side with food and other critical supplies. The UOC helps “nearly 50,000 vulnerable New Yorkers each year to move with dignity out of homelessness and food insecurity toward self-sufficiency.” …

Read more