Internal Review: Ethical Concerns of C/D Testing by Private Companies

Introduction

 

A/B testing has long been a tactic for companies evaluatingtwo versions of a landing page, web page or mobile app feature” (Rawat). The most common A/B scenario involves changing aesthetic details like button size or graphics adjustments and deploying those changes among active users to test their effect. However, the ethical impropriety of major social networks exempt from the federal “common rule” have created a sinister perversion of the A/B test that is deeper, more deceptive, and reliant on implicit rather than informed consent.Continue Reading »