about the project The Lesbian, Gay, Bisexual & Transgender Community Center (The Center) tasked our group in Digital Analytics to analyze the website as the organization prepares for a website redesign. We met with Evan Britt, Marketing Director, to get an idea of current Google Analytics usage, the primary purpose of the site, and what …
Using Google Analytics to Inform The Center’s Website Redesign Read More »
Cameron Dudzisz: Case Study, Task Co-Writer, Testing Co-Moderator Usability Study by Cameron Dudzisz, Cathy Hu, Eesha Parasnis, & Sharon (Yuxin) Tao, prepared for Nicholas Dease & Pratt Institute Library For full report, please click HERE. Abstract The Pratt Institute Library is a vital resource for students, and the database search tool its supportive spine. Supplied …
The Henry Ford Foundation’s Innovation Atlas is a data based map that shows how innovative an area is so that programs can be focused in underperforming communities. To prepare for the launch of this site early next year, a moderated user test was preformed which found five significant usability issues with the site and created recommendations to solve these issues.
The newly redesigned news website for Pratt Institute provides information, ideas, stories, and updates across all Pratt Institute. This project utilizes Hotjar and Google Analytics to collect user data and understand user behavior to offer potential solutions to enhance and streamline the user flow and navigation on the Pratt News website.
Back story This study was conducted for the Information Architecture & Interaction Design Course at Pratt Institute during Fall of 2020. The client New York City Department of Parks and Recreation (NYC Parks) New York City Department of Information Technology & Telecommunications (DoITT) NYC Parks manages more than 30,000 acres of land. The DoITT provides …