Designers can utilize usability principles to create products that may greatly enhance our everyday lives. From smart phone apps to non-Norman Doors, the application of usability principles has given us wonderful tools, games, and digital interfaces. But what about the dark, deceptive uses of these principles?
In a previous post, I explored ways in which online notices for terms and conditions are often designed in ways to be deceptive to internet users (that post can be found by clicking here).… Continue Reading »
Usability testing, fundamentally, seeks to understand the ease with which a user can find what he or she is looking for in a particular environment. The retail industry has always had a unique interest in understanding the usability of its environments as customer confusion and frustration can quickly translate to lost sales. While a variety of tools have been available to retailers who wish to test and improve upon the usability of their online environments, retailers who would like to better understand the usability of their offline (brick-and mortar) environments have had very limited options. … Continue Reading »