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Every day we all feel a variety of emotions. And they vary depending on what tasks we try to accomplish. When it comes to usability testing, how do researchers know how users are feeling at each step of a task?
Emotions in design can be measured in a variety of ways such as: self-reporting, uncovering implicit feelings, and by measuring non-conscious reactions.… Continue Reading »
In my research for locating pertinent information about user engagement and emotion and how it can be measured I discovered a long list of current practices and techniques that use everything from traditional questionnaires to more high tech instruments such as EEGS and VR. However, I decided to focus my research and this blog post on two central ones that hold most of my interest which are facial response analysis and a new non-invasive bracelet created by Valtech, a digital agency, and Sensaura, a team of neuroscientists and researchers, which uses heart rate variability (HRV) to measure a user’s emotional response within an experience.… Continue Reading »