Measuring and Detecting Emotions: Do We Really Know How You Feel?

Image Credit: MIT News

Think about the apps, websites, and other digital products that we encounter everyday. How do we feel when using them? Have we been pleased by some of them while annoyed by others? Are we aware of our reactions and behaviors when such feelings occur? Think of the times when we have the urge to abandon a website or uninstall an app out of frustration, and we will understand how much emotion weighs in those interactions.… Continue Reading »

It’s Written All Over Your Face! Or Is it? – Facial Response Analysis

Facial response analysis of the Mona Lisa

Facial Response Analysis has provided companies and researchers with a unique look into how exactly their users are feeling, allowing them to gather a large amount of data and provide a better user experience. However, this method may not always pick up on specific or unique emotional expressions, causing inaccuracy amongst evaluation.

 

     One element of great user experience design is a product that ignites positive emotions and engagement.Continue Reading »