Good Intentions ≠ Good Research: Identifying & combating cognitive bias in usability research

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Ignorance is not bliss

There’s an old saying you might have heard. It goes something like this: “fool me once, shame on you; fool me twice, shame on me.” Usually, this is said after a series of betrayals by a friend, a family member, or a loved one. But could it reach into UX research as well?… Continue Reading »