The Ethical Issues of A/B testing in the Tech World

In recent years, ethics in usability research has increasingly become a concern among users. Large corporations track, monitor, and manipulate interfaces to evoke an intended reaction from a user. An example of this would be with A/B testing, which is a standard UX research method that can often yield some ethical issues.

A/B testing is a method in which different variations of a webpage or app exist and are shown to different users with the purpose of evaluating which one will perform better (Optipedia).… Continue Reading ยป