Spa Sensation on the Web

Canyon Ranch, the luxury destination spa, makes good use of visual interface design to convey a highly sensory experience for its desktop and mobile web users.

In particular, strategic use of text, shapes, and the size of the shapes along with high-quality video and dramatic contrasts among elements make the site attractive, drawing in even the shortest attention-span users.… Continue Reading »

Empathy Mapping: Getting into the User’s Head

 

Another mapping technique to get into the head and feelings of a user to better understand problems and begin finding solutions.

There are a number of mapping techniques out there for UX people to use and learn about user behavior such as story mapping and journey mapping. And these are very effective in identifying and understanding problems with the entire user experience with a service or product.
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Measuring and Detecting Emotions: Do We Really Know How You Feel?

Image Credit: MIT News

Think about the apps, websites, and other digital products that we encounter everyday. How do we feel when using them? Have we been pleased by some of them while annoyed by others? Are we aware of our reactions and behaviors when such feelings occur? Think of the times when we have the urge to abandon a website or uninstall an app out of frustration, and we will understand how much emotion weighs in those interactions.… Continue Reading »

Redesigning the CUNY Graduate Center Library’s Website: A Design Story

Scope

The CUNY Graduate Center (GC) Library is in the process of revamping its digital presence. In order to do this in a way that centers the user’s experience, a careful examination of user behaviors, desires, knowledge, and expectations is required.

My design team, Team Buttons, set out to research the library’s target users in all of these aspects in order to provide the GC Library with the best possible high-fidelity prototypes to help guide the library’s website design process for desktop and mobile interfaces.… Continue Reading »

Case Study: Friends of Material for the Arts

ABOUT THE PROJECT

Material for the Arts had discovered a declining usage of their website. They did not have a mobile optimized website and we were asked to propose a mobile-centered re-design. In this project, we designed a digital interfaces from a user-centered perspective based on user research, interviews and evaluation.

MY ROLE

I had volunteered as the “Project Manager” which was to make sure that we submitted the group assignments on time and organized the group materials.… Continue Reading »

Design Story: FUBU (For Users, By Users)

About the Project

This project was done in Pratt Institute’s Information Architecture and Interaction Design taught by Craig MacDonald. For this project, my group and I were given the task of redesigning the information architecture for Sesame Workshop (www.sesameworkshop.org) that would make the site’s interface much more user friendly, increasing its usability through improvements of its navigation, layout, and how its contents were displayed.Continue Reading »

What is the role of UX design: A conversation with a UX designer

I interviewed a UX designer recently. He has been in UX field for many years both in China and UX. He was kind enough to speak with me about his experience and design philosophy and also give me some ideas of how to finding a internship in UX field.

Tell me how you entered the field of user experience design?Continue Reading »