“Is Design Metrically Opposed?”: Balancing Quantitative & Qualitative Metrics

Image of Jared Spool

Jared Spool presenting at the IA Summit, April 2015. (Source: Kevin M. Hoffman)

Last week I was fortunate enough to attend the 16th annual IA Summit in Minneapolis, MN. According to its homepage, the IA Summit is “the world’s most prestigious gathering of information architects, user experience designers, content strategists, and all those who work to create and manage information spaces.” The conference was nothing short of amazing–it was as entertaining as it was intellectually stimulating.… Continue Reading »