Design Critique: Winc(iPhone App)

Introduction

Winc is an iOS app I use to order wine online. Users take their simple 6-question Palate Profile Quiz and Discover their personalized wine recommendations. The selected wine will be delivered per month. Users can use the app to:

  • Sign up/Sign in
  • Manage membership
  • Discover personalized wine recommendations
  • Customize orders
  • Ship box immediately
  • Rate wines
  • Invite friends

In this design critique, I am going to analyze the experiences of Manage membership, Discover personalized wine recommendations, and Customize orders.… Continue Reading »

Psychology in Design. Principles Helping to Understand Users

The article giving insights into general principles of psychology which can help designers know users better and create user- friendly web and mobile interfaces.

Some people are used to thinking of design as a purely artistic job but there is much more standing behind it. The sense of beauty and inspiration are not enough to create the proficient design.… Continue Reading »