Quantitative Usability in the Corporate World: Data-Driven Design

Summary

This review briefly explores how quantitative and qualitative usability methods are leveraged by product managers as data-driven design to develop and deliver memorable user experiences.

Quantitative versus Qualitative

What is quantitative usability? According to the Nielsen Norman Group, it’s important to note the difference between quantitative and qualitative usability and what is required to carry out each.Continue Reading »