Retailers Utilize Physical Constraints to Influence Shopping

 

The National Retail Federation expects 2017 holiday retail sales[1] to total $678 billion, an increase of about 3.6 percent from last year. According to Deloitte, consumers are expected to spend 42% of their holiday budgets in brick and mortar stores. In order to maximize profits, stores employ usability principles to manipulate customers into purchasing more merchandise.… Continue Reading »

Retail’s Getting Details: New Data Collection Tools Offer Retailers Insights into the Usability of Their Brick-And-Mortar Stores

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source: DADI+

Usability testing, fundamentally, seeks to understand the ease with which a user can find what he or she is looking for in a particular environment. The retail industry has always had a unique interest in understanding the usability of its environments as customer confusion and frustration can quickly translate to lost sales. While a variety of tools have been available to retailers who wish to test and improve upon the usability of their online environments, retailers who would like to better understand the usability of their offline (brick-and mortar) environments have had very limited options. … Continue Reading »