I learned the user story mapping when I worked as a product design intern at a startup company. They used this method to build their products. I think it is really a powerful technique that helps to organize what functionalities we need to build for users and also serves a good communication between team members. For this article, I’m going to briefly introduce the user story mapping and to demonstrate how to do user story mapping by taking the project I’m doing right now for Pratt Institute Libraries as an example.… Continue Reading »
Quantitative Usability was considered as a statistic way to evaluate system and service efficiency and usability. However, it’s easy to mislead by the quantitative feedback, like Darrell Huff’s “How to lie with statistics”(Huff, 2010), without validity benchmarks, quantitative usability methods are delicate and useless. I introduce both advantages and drawbacks in this article, emphasize the bias of quantitative usability data, and give the solution.… Continue Reading »
Facial Response Analysis has provided companies and researchers with a unique look into how exactly their users are feeling, allowing them to gather a large amount of data and provide a better user experience. However, this method may not always pick up on specific or unique emotional expressions, causing inaccuracy amongst evaluation.
One element of great user experience design is a product that ignites positive emotions and engagement.… Continue Reading »