Usability Testing

Via rideshare image

Design Critique: Via Jersey City(Android)

Via Jersey City : Like a ride share, but better! Via Jersey City is a ride-sharing application designed to provide residents and visitors in Jersey City with convenient, affordable, and on-demand transportation solutions. Serving as Jersey City’s on-demand public transportation service, Via offers seamless connectivity to the PATH and various other destinations. With just a …

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Revolutionizing Online Learning: A Usability Testing Case Study of Knowunity

Knowunity, Europe’s largest e-learning platform, recently launched its mobile app in the US. Users can share and exchange resources like notes, study sheets, and test preparation materials while using the platform to communicate with other students across the country. This case study focuses on remote usability testing for Knowunity. The testing revealed that users found …

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Case Study: Improving the order flow for NYC based courier service Airpals

Airpals is a B2B courier service based in New York City. Airpals is a relatively young company, operating with a small team with few resources to spare for research, thus our usability testing was especially valuable to the company. Our usability evaluation focused on their order form for scheduling a courier pickup and delivery, which is at the heart of the business. We recruited participants who fit the company’s user profile—people working in New York City based companies who would use a delivery service for work—to conduct moderated user testing of the interface. After analyzing our results, we provided Airpals with 6 recommendations for larger issues, and an additional 4 recommended adjustments for smaller, but nevertheless important, issues.

The Modern Vision: Enhancing MoMA’s Digital Learning Pages

The MoMA (Museum of Modern Art) is one of the largest and renowned museums in the world known for its modern and contemporary art collection. MoMA currently wants to invest in digital learning due to the spike of website traffic from casual learners during the pandemic. However, there is a concern that the pages explored …

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Generating More Leads For Smithsonian Institute Traveling Exhibition Services (SITES)

MY ROLEUser ResearcherUser Experience Design TIMELINE7 weeks TOOLSDesign: FigmaProject Management: NotionUser Research: Google Sheet, & Google FormPresentation: Google Slides CLIENT Smithsonian Institute Traveling Exhibition Services (SITES) TEAM MEMBERS Tawny TidwellWenge WangSneh Ganjoo Smithsonian Institute Traveling Exhibition Services (SITES) creates exhibitions that bring knowledge, discovery, and experiences traveling to people across America and beyond.  The Challenge …

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Grassroots Grocery Usability Study

Our Client  Grassroots Grocery is a New York-based grassroots volunteer organization with the goal of providing nutritious food for their neighbors in need. With a strong emphasis on working as a community, Grassroots Grocery offers four main categories of volunteering: joining a Produce Party, group volunteering, volunteering your talent, and filling local Grassroots Grocery-affiliated community …

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Gaze plot of pratt's website

Pratt.edu vs Tobii Pro Software: Enhancing the Undergraduate Desktop Experience Through Eye Tracking

Pratt Institute Undergraduate Desktop Study: Abstract The Pratt Institute is a leading art and design university that aims to provide students with the knowledge and tools to affect the world creatively for the better. One of most important parts of any university is its students. Pratt.edu recently went through a site wide redesign and had …

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Professors, Students, History-Buffs Teach Us How to Improve Usability on the Norman Sicily Project Website

We conduct seven remote moderated usability tests with the audiences that are the most targeted users of the Norman Sicily Project website: Scholars, Students, and people with a personal interest in the subject. We carefully matched user goals with pages of the site and found that there is room for significant improvements to usability on important pages to the site. All issues found relate to overall navigation and special site features.