Design Critique-NJ Transit (MyBus & Trip Planner)

 

The NJ Transit Mobile App provides an easy way to make travel plans, buy and display passes and tickets, and get transit information. Overall, the application is useful for most of users. But the first time I use this app, I feel like the application is not easy for me to use. This article aims to evaluate the “MyBus” and “Trip Planner” function in NJ Transit from a perspective of first time user and then provide a research strategy to improve it.… Continue Reading »

Meet Antoinette Colaizzi, A Champion for the User

As a UX Researcher and Strategist, Antoinette Colaizzi has over 20 years in the field leading design and research efforts for Web-based, mobile, and desktop applications.  She is currently a managing consultant at IBM Watson Health and an IBfeature-2M Design Thinking practitioner.  We spoke recently about her career journey from systems engineer through the early days of “usability”, and the path to User Experience.  Continue Reading »

“Is Design Metrically Opposed?”: Balancing Quantitative & Qualitative Metrics

Image of Jared Spool

Jared Spool presenting at the IA Summit, April 2015. (Source: Kevin M. Hoffman)

Last week I was fortunate enough to attend the 16th annual IA Summit in Minneapolis, MN. According to its homepage, the IA Summit is “the world’s most prestigious gathering of information architects, user experience designers, content strategists, and all those who work to create and manage information spaces.” The conference was nothing short of amazing–it was as entertaining as it was intellectually stimulating.… Continue Reading »