In my research for locating pertinent information about user engagement and emotion and how it can be measured I discovered a long list of current practices and techniques that use everything from traditional questionnaires to more high tech instruments such as EEGS and VR. However, I decided to focus my research and this blog post on two central ones that hold most of my interest which are facial response analysis and a new non-invasive bracelet created by Valtech, a digital agency, and Sensaura, a team of neuroscientists and researchers, which uses heart rate variability (HRV) to measure a user’s emotional response within an experience.… Continue Reading »