My thoughts on service design

There are so many definitions of service design, and it seems that there’s not even one unified description. Synthesizing consensus, I summarize the definition as follows: service design is the process of making each stakeholder coordinate effectively through systematically and organically excavating and optimizing touch-point experience during service process, and finally achieve perfect user experience.

The concept is a little complicated, firstly, I will give a simple example: there are two coffee shops with the same distance, same coffee taste, and same price, which one will you choose?… Continue Reading »