The CUNY Graduate Center (GC) Library is in the process of revamping its digital presence. In order to do this in a way that centers the user’s experience, a careful examination of user behaviors, desires, knowledge, and expectations is required.
My design team, Team Buttons, set out to research the library’s target users in all of these aspects in order to provide the GC Library with the best possible high-fidelity prototypes to help guide the library’s website design process for desktop and mobile interfaces.… Continue Reading »
As part of an assignment for my Advanced UXD class, I had to interview a UX professional. Since the majority of my interest in UX goes beyond the realms of formal information institutions such as libraries or museums, I decided to get in touch with a designer that works in advertising creating digital branding experiences for an array of products and companies.… Continue Reading »
As a UX Researcher and Strategist, Antoinette Colaizzi has over 20 years in the field leading design and research efforts for Web-based, mobile, and desktop applications. She is currently a managing consultant at IBM Watson Health and an IBM Design Thinking practitioner. We spoke recently about her career journey from systems engineer through the early days of “usability”, and the path to User Experience. … Continue Reading »