ux design

Growing Highly-engaging User Pool through User Research & Revising UI/UX design for Knowunity (iOS App)

CLIENT Knowunity DISCIPLINE User Research, UI/UX Design TIMELINE 4 weeks MY ROLE Client ContactUser ResearcherUser Experience Designer MEMBERS Magdalena FragaTiantian ShaoQing Yang TOOLS Figma, Figjam, Dovetail, Google Forms, Google Sheet, Calendly OVERVIEW Knounity: EdTech App that Facilitates Academic Content & Perspectives Sharing Knowunity, Europe’s fastest-growing EdTech app, boasts 9 million users across Europe and the …

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[Knowunity] Design for growth: scaling power users from 7 to 100 

Team: community manager (Sarah Taylor), product manager (Taylor Valore), me, 3 designers (Charlotte, Kiyo, Magdalena) Role: user research, strategy design, ux design Time: 5 weeks (2023.11-2023.12)  Tool: Figma, Figjam, dovetail, zoom, pen & paper  *OVERVIEW (about Knowunity) Knowunity is Europe’s fastest-growing EdTech app with 9 million users across Europe (and now also the US).  Our …

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Knowunity’s Quest: Navigating the US EdTech Landscape for Homework Success

A Comprehensive Case Study on Homework Habits, Usability Insights, and Enhancing Student Engagement CLIENT: Knowunity ROLE TIMELINE 5 Weeks TOOLS TEAM MEMBERS View Presentation About Client Knowunity is Europes fastest growing EdTech app with now 9 million users across Europe (and now also the US). Knowunity was founded 3 years ago by former high school …

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LinkedIn Design Critique

Design Critique: LinkedIn Website

Introduction: LinkedIn is a professional social networking platform designed primarily for career development and networking. Users can create their custom profile to showcase their skills, experience, and education. They can further connect with industry peers and potential employers, making it a hub for job searching, recruitment, and business networking. It also allows the users to …

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Design Critique: Goodreads iOS App

Introduction Goodreads is a social book cataloging app, a subsidiary of Amazon that allows users to add books to their personal bookshelves, rate and review books, get recommendations, and connect with other readers. This article will critique the design of the app based on the usability concepts mentioned in Don Norman’s Design of Everyday Things. …

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design critique of IKEA ios app

Design Critique: IKEA ( iOS app )

Exploring IKEA: A budget-friendly haven for furniture and home goods, fueling ideas for a cozier home IKEA is a Dutch-based multinational conglomerate known for designing and selling ready-to-assemble furniture, home decor, and various other goods and services. The IKEA app, available on both iOS and Android, provides an affordable furniture and home goods shopping experience …

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Via rideshare image

Design Critique: Via Jersey City(Android)

Via Jersey City : Like a ride share, but better! Via Jersey City is a ride-sharing application designed to provide residents and visitors in Jersey City with convenient, affordable, and on-demand transportation solutions. Serving as Jersey City’s on-demand public transportation service, Via offers seamless connectivity to the PATH and various other destinations. With just a …

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Elevating User Engagement & Information: The Story of NYMS Website Redesign

Team members: Yuxin Huang, Sacchit Vartak, Priyanka Jain, Ruhee ShahProject duration: Feb-May 2023 The New York Mycological Society The New York Mycological Society is a mushroom club for anyone with an interest in fungi. The organizational goals of NYMS are: However, their current website didn’t meet their organization’s needs. Therefore, we designed A platform that …

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A Product Design Case Study: Rescue City Website Redesign

Duration: Feb – May 2023Team members: Shan Chang, Carolyn Yu, Katie Im, Nahee Kim About Rescue City  Rescue City is a nonprofit, foster-based dog rescue organization that aims to rescue and rehome dogs in safe and loving homes. The organization relies on the community, including adopters, volunteers, donors, and partners, to carry out its mission. …

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