Asking Why: An Interview with Natalie Blair

Natalie Blair

I recently had the opportunity to interview Natalie Blair. Although Natalie and I are acquainted through our mutual love of roller derby, I wanted to pick her brain on her experience transitioning into the field of UX and to see if she had any pieces of advice for someone hoping to do the same. Natalie works as a UX Designer/Producer in New York at Tigerspike, a mobile technology company, and is an “enthusiastic champion of the ‘why?’” Recently, she wrote an article on UX for Medium.com that touches on many of the subjects brought up during this interview titled, “What Designers Can Learn From the Stage or — How to Upstage your Content and Annoy Your User.”

Erin: So you are a UX Designer/Producer at Tigerspike, could you briefly discuss the work you do there, your role and responsibilities?Continue Reading »

“Is Design Metrically Opposed?”: Balancing Quantitative & Qualitative Metrics

Image of Jared Spool

Jared Spool presenting at the IA Summit, April 2015. (Source: Kevin M. Hoffman)

Last week I was fortunate enough to attend the 16th annual IA Summit in Minneapolis, MN. According to its homepage, the IA Summit is “the world’s most prestigious gathering of information architects, user experience designers, content strategists, and all those who work to create and manage information spaces.” The conference was nothing short of amazing–it was as entertaining as it was intellectually stimulating.… Continue Reading »