Ideas & Issues


If you paid any attention to video game news in the past year, you will have no doubt heard volumes about the Star Wars Battlefront 2 Loot Box controversy. In essence, the publisher of the game, Electronic Arts, utilized a micro-transaction model in the game’s multiplayer. This was widely frowned upon due to exploitative way in which it was implemented.… Continue Reading »

Good Intentions ≠ Good Research: Identifying & combating cognitive bias in usability research

Image credit:

Ignorance is not bliss

There’s an old saying you might have heard. It goes something like this: “fool me once, shame on you; fool me twice, shame on me.” Usually, this is said after a series of betrayals by a friend, a family member, or a loved one. But could it reach into UX research as well?… Continue Reading »

Mind & Design


When designing products, there is a need to consider the psychology aspect of the user, since it has a direct connection to emotions. When a product isn’t design properly and creates difficulty for the user, it can lead to frustration and irritation, instead of providing a pleasurable experience.


In today’s world there is a challenge when it comes to modern designs to young adults with mental illnesses, since studies have shown that the level of stress is higher, resulting in a higher number of young adults suffering from anxiety, depression and attention deficit hyperactivity disorder (ADHD).
Continue Reading »

Aesthetic-Usability Effect

Homepage of 82nd & Fifth | The Metropolitan Museum of Art

What is the Aesthetic-Usability Effect?

There is a social psychology term called “the halo effect”. It means humans tend to assume that good-looking people have other positive qualities aside from their looks. The same rule applies to product or any other kinds of design. Good looking products and user interface are usually perceived as more valuable and having more qualities.Continue Reading »

Gestalt Psychology for UX Design



Understanding some basic psychological principles that impact visual perception is essential to user experience (UX) professionals interested in designing systems and products that better serve the needs of users. This post provides a brief overview of Gestalt psychology and demonstrates how many of its principles can help UX and interaction designers create interfaces that intentionally direct the user’s attention to the functions and features that are most useful.Continue Reading »

Wayfinding: How Users Apply 3D Logic to 2D Interfaces

If you’ve ever tried to find your terminal in an airport, you’ve undergone a psychological process called wayfinding. Wayfinding is the navigation of 3D environments through the use of spatial cues, such as following signs and hallways to your intended destination. All humans learn how to wayfind from the moment they learn to crawl, so this technique is deeply ingrained into our psychology.… Continue Reading »

Design Critique: “Ringly” (Device and App)

Ringly is a smart ring created with the purpose of helping women lead a healthier and more balanced lifestyle, combining innovative technology with well crafted jewelry. The device consists on a ring with a sensor that is paired with the Ringly app on the user’s phone, allowing the notification of mobile alerts without the need to look at the phone as well as tracking the user’s physical activity throughout the day.… Continue Reading »

Design Critique: Blizzard Entertainment (Portal Website)

Design Critique: Blizzard Entertainment (Portal Website)



This website is the homepage for the entertainment company Blizzard. This website is mainly to generally introduce their products, exhibit what they already have, arouse people’s interest to take their products. And leave an entrance for their users to sign up or log in an account. What’s more, it also contains the careers link as other enterprise homepage during, to share their requirements.… Continue Reading »