UX Design Tool: Psychology

Design alone lacks understanding the user. When a designer utilizes the principles of psychology in design, it becomes a powerful tool and language that can influence the actions for the users. Psychology plays a prominent role in impacting human-centered user experience design.

Today, understanding the users have become one with design. As Donald A. Norman states in his book “The Design of Everyday Things,” he defines design as an act of communication.Continue Reading »

Can UX change the world? 

UX is an empathetic and user centric approach of designing products and services for users. It is highly used in resolving complex problems associated with the usability of products and services in digital spaces. However, there are many other conflicting problems faced by the society outside this ‘Digital World’, which requires our immediate attention. Can we possibly use UX to address these complex social challenges ?… Continue Reading »

Watch Out for Dark Patterns!

The User Experience world also contains as dark side. On the dark side companies allow their interfaces and apps to host dark patterns. Dark patterns tend to trick users into doing something they normally would not do. I will discuss three dark patterns, in this post. So the question is, are dark patterns ethical or non-ethical?… Continue Reading »

User Onboarding Strategy for Mobile Devices

(image: https://www.chargify.com/blog/13-tips-to-improve-user-onboarding-from-saas-leaders/)

User onboarding is a sequence of processes to help users get familiar with the product and to have users continue to use it. Onboarding is a term from human resources for new hires, but recently also used for developers to refer to taking on and orienting a new customer. According to the Andrew Chen’s research for Android apps, “the average app loses 77% of its DAUs (Daily Active Users) within the first 3 days after install, 90% within the 30 days.” To make as many users remain as possible, the app should guide how to use the app effectively, and make the users come back. … Continue Reading »

Universal Design: An Accessibility Solution for Digital Humanities?

Image of disabled people representing universal design from the National Association of City Transportation Officials

Image from the National Association of City Transportation Officials

Accessibility has recently become a crucial talking point in digital humanities. Some scholars have argued that the best way to account for accessibility is to implement universal design principles when developing DH projects. This post considers positive and negative aspects of universal design in DH and advocates for a more practical modified solution.Continue Reading »

UX in the United Nations Development Programme

Photo: chronicleofalonesheep.com


Hubert Uy is the User Experience Lead at the United Nations Development Programme. He shares with us how User Experience design within the United Nations differs from startups and design agencies. He gives us insights on the U.N.’s bureaucratic evaluation processes, as well as the different design and usability challenges that they face.

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Design Critique : Citymapper – Transit Navigation


Citymapper is a transit application that helps users to map their journey’s efficiently by evaluating different city transport options and suggesting the best routes available with Real-Time updates. It is helping travelers across the major cities in the world to make their transit carefree and effortless.

This mobile application is critiqued on the basis of principles and design theories put forward by Don Norman in the book “Design of Everyday Things”.… Continue Reading »

Design Critique: Spotify (iOS App)

Discovering music has never been easier now that people can carry millions of songs in their pockets using apps like Spotify, a digital streaming service that allows users to search, discover and play songs. Although Spotify’s iOS app can be used effectively, it has room to improve its usability and discoverability.


Song-Specific Menus

Spotify’s song-specific menus give users good discoverability through mapping and effective feedback.… Continue Reading »

Design Critique: Snapchat is counter-intuitive

Photo: Snapchat.com


With 173 million users, Snapchat continues to grow (slowly), despite its lack of well-planned design. Its competitor, Instagram, has adapted and improved the design model, greatly surpassing Snapchat’s daily user count to 250 million. Snapchat fails to provide users with affordances, mapping and constraints in its interface, being the perfect example of a design that is neither discoverable nor understandable.… Continue Reading »