Improving Discoverability of Pratt Institute Libraries’ New Website with Concentration on Navigation Bar, Chat Widget and Library Hours Section

Project Summary Pratt Institute Libraries website supports the education mission of Pratt Institute by providing digital resources and assistance for the Pratt community. For evaluating the usability of the Pratt Institute Libraries website, we gathered as three Pratt Institute Information Faculty students. Our team included Priyanka, who is a Data Visualization and Analysis graduate student, …

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Usability Evaluation for The Friends of Crocheron & John Golden Park

About This usability evaluation was conducted by a team of 5 graduate students in a Usability Theory and Practice course at Pratt Institute during the Spring 2022 semester. Our client, the Friends of Crocheron & John Golden Park is a non-profit organization whose mission is to provide stewardship over Crocheron & John Golden Park in …

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Enhancing the Friends of Crocheron and John Golden Park Website – Evaluation Story

Project Summary The Friends of Crocheron & John Golden Park is a non-profit organization whose mission is to provide stewardship over Crocheron & John Golden Park in Bayside, Queens. The organization coordinates volunteer events, recreational activities, park conservation, and educational opportunities to engage the community that uses the park. Our clients were interested in understanding …

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Usability Evaluation Story: Friends of Crocheron & John Golden Park

Website Client Friends of Crocheron & John Golden Park is a NGO, founded by Jessica Burke and Christopher Petrizzo. The organization has a mission to promote the preservation and enjoyment of the park, and to raise funds for restoration and enhancement of the park. Team Members Eric YuErin MurphyGaurav PatilNikita BawaYang Cheng My Role Formulating …

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Warhol Museum: Website Digital Analysis

Objective Our goal was to provide better insight on ways to ensure that audiences have a seamless experience with The Andy Warhol Museum’s website by analyzing Google Analytics and answering the following questions: How is the navigation that was restructured (June 2021) performing? How does the behavior of local vs. non-local audiences compare since the …

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Enhancing Visual Hierarchy for Redesigned Pratt Libraries Website

Pratt Libraries Usability Report: Project Overview The Pratt Institute is a world leading institution of higher education with a mission of educating “artists and creative professionals to be responsible contributors to society.” Pratt Libraries represents this mission as it is an essential resource for the student and faculty body. This project focused on the Pratt …

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Using Digital Analytics to Analyze User Behavior of Warhol.org

The Andy Warhol Museum holds the most extensive collection of Andy Warhol’s artwork and archival material and is one of the most comprehensive single-artist museums globally. The Andy Warhol Museum website was analyzed, focusing on user behavior between local and non-local audiences. We dived deeply into the website’s digital analytics throughout this project and provided recommendations and a dashboard for the museum to understand its online users’ needs and resulting behaviors.

Creating a Smoother Customer Journey from Beginning to Checkout for the PackitGourmet.com Mobile Website

Project Summary Packitgourmet.com is a family-owned, boutique e-commerce company based in Austin, Texas, that sells shelf-stable camp meals, cooking ingredients, and related tools and gear. For this project, our four-person usability team consisted of Anamika, Hayley, and Sagarika, who are all Pratt IXD graduate students, and myself, a Pratt Data Analytics and Visualization graduate student. …

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Flux Factory Website Usability

Flux Factory website, a not-for-profit arts organization founded in 1994 that supports emerging artists, aims to redesign the website to improve user navigation and, at the same time, improve the content. To help with this project, we did remote user testing sessions with 10 participants interested in art and who have been to art exhibitions …

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