Benchmarking: Worth it?

There are many differences that should to be taken into consideration when choosing whether to set up your test as a qualitative or quantitative study. Qualitative testing yields results that can answer questions related to “why is this happening?” Or “how did that interaction make you feel?”. Where the main goal of performing a quantitative usability test is to gain some metrics, whether it be the success of a certain task, or time taken to complete a task, to name only a few.… Continue Reading »

Accessibility & Contrast Ratio


According to the W3C WAI (Worldwide Web Consortium, Web Accessibility Initiative), Web accessibility means that websites, tools, and technologies are designed and developed so that people with disabilities can use them. Web accessibility encompasses all disabilities that affect access to the Web, including: auditory, cognitive, neurological, physical, speech, and visual. The initiative and publisher guidelines is meant to cover temporary and permanent disability conditions as well as situational/environmental and connectivity related differences among users.… Continue Reading »

Enhancing Productivity and ROI for ERP: A Quantitative Usability Evaluation

Figure (1): ERP (Enterprise Resource Planning) Software System

It is widely acknowledged that enterprise resource planning (ERP) systems suffer from complex user interfaces. The complexity of these user interfaces negatively affects the usability of these systems. Current research has shown that a need exists to improve the overall usability of ERP systems. Specific methods and criteria for assessing the usability of ERP systems have not been developed or widely published.… Continue Reading »

Gamification for increasing user engagement


Gamification is the technique of implementing elements of game design into non-gaming settings to enhance user engagement with a product. While books and movies are various forms of entertainment, games are more participatory in nature. Games provide the players with the freedom to modify the story line, it makes them feel like they are in control of the process.Continue Reading »

Brain-Computer Interface as a Method for Evaluating User Emotions

How would you feel if you were late for a meeting because of a Google Maps error? What if your favorite movie stopped loading at the most interesting moment? What if you missed your flight due to problems with your e-ticket? What would you do? Emotional states are greatly influenced by how people interact with environments and systems—including digital products and user interfaces.… Continue Reading »

Two ways to measure users’ emotions — survey and testing



I will discuss why users’ emotions matter in designing products and methods to measure and analyze users’ emotions to help achieve a better user experience. The research focuses on the Facial Action Coding System (FACS) and how it can be useful in finding out the insights while the users do the test.

Why should we care about users’ emotions?Continue Reading »

Metrics for Measuring Mobile User Engagement


User engagement has been a hot topic for usability researchers looking to “explain how and why applications attract people to use them.” (Sutcliffe, 2010, p.3) Over the course of the years, a variety of techniques have emerged to measure user engagement on the web. Yet with the rise of mobile phones and mobile usage, the focus has shifted from web to mobile analytics.Continue Reading »

Virtual Assistants – One of the most important accessibility trends

Virtual Assistants have become part of our everyday life. AI robots like Alexa and Siri are revolutionizing the way we communicate with our smart devices. However, what many might not realize is the impact of this technology when it comes to accessibility. This blog post will provide another perspective to these emerging AI robots.

I was eating breakfast one morning while listening to Amazon’s “Alexa” giving me the latest news brief.… Continue Reading »

Typographic Accessibility: Design Your Type

As written language is taking up the majority space of a web or app interface, one of the most achievable ways of boosting the usability and accessibility of your digital product is to design your type thoroughly.

Legibility vs. Readability

Although the accessibility in typography is not an exact science, there are two elements designers should consider: legibility and readability.… Continue Reading »