Emotional success: Designing and defining a user experience.
Usability Design – Pratt Institute School of Information
Blog post by Jamie Raymond
Creating a successful user experience involves developing digital products that are pleasing for the people using them. UX designers apply various UX techniques to digital products to provide the end user with a best overall impression.… Continue Reading »
Fig 1. SUS Score diagram, (Caglarca, Sercan, fig. 4. http://www.sercancaglarca.com/portfolio/destinationuppsala.html )
This article briefly described the differences between qualitative and quantitative usability study methods, indicated that high cost is one of the disadvantages of quantitative methodologies, and introduced the System Usability Scale (SUS), which is a quick, efficient and reliable usability study method, and explained SUS’s working process.… Continue Reading »
Quantitative Usability was considered as a statistic way to evaluate system and service efficiency and usability. However, it’s easy to mislead by the quantitative feedback, like Darrell Huff’s “How to lie with statistics”(Huff, 2010), without validity benchmarks, quantitative usability methods are delicate and useless. I introduce both advantages and drawbacks in this article, emphasize the bias of quantitative usability data, and give the solution.… Continue Reading »
Local Projects, one of the earliest self-described experience design studios, is responsible for the successful facilitation of the abstract experiences of emotion, memory, and social connection. How then, does Local Projects continue to make successful design decisions while relying almost entirely on qualitative feedback? The answer, it seems, is a familiar one: it depends. I spoke with Christina Latina, Art Director at Local Projects about what goes into taking projects from ideation to their final forms.… Continue Reading »
Facial Response Analysis has provided companies and researchers with a unique look into how exactly their users are feeling, allowing them to gather a large amount of data and provide a better user experience. However, this method may not always pick up on specific or unique emotional expressions, causing inaccuracy amongst evaluation.
One element of great user experience design is a product that ignites positive emotions and engagement.… Continue Reading »
image source: https://tinyurl.com/y7kr7a7l
Every day we all feel a variety of emotions. And they vary depending on what tasks we try to accomplish. When it comes to usability testing, how do researchers know how users are feeling at each step of a task?
Emotions in design can be measured in a variety of ways such as: self-reporting, uncovering implicit feelings, and by measuring non-conscious reactions.… Continue Reading »
In my research for locating pertinent information about user engagement and emotion and how it can be measured I discovered a long list of current practices and techniques that use everything from traditional questionnaires to more high tech instruments such as EEGS and VR. However, I decided to focus my research and this blog post on two central ones that hold most of my interest which are facial response analysis and a new non-invasive bracelet created by Valtech, a digital agency, and Sensaura, a team of neuroscientists and researchers, which uses heart rate variability (HRV) to measure a user’s emotional response within an experience.… Continue Reading »
Current consumer culture is being inundated with feedback requests in the form of user surveys and questionnaires. This may benefit the businesses requesting, but the technique is far from a user-centered approach. The Finnish company HappyOrNot is succeeding in a new form of customer feedback through the innovative use of emoticons to measure customer satisfaction.
UX is More than Usability
“High usability scores [are] not always correlated with positive emotional ratings.” (Garcia, 2016) Therefore, it is of interest to UX professionals to pursue effective tools for analyzing how users and clients feel when interacting with products and services.… Continue Reading »