Emotional success: Designing and defining a user experience.

Emotional success: Designing and defining a user experience.
Usability Design – Pratt Institute School of Information
Blog post by Jamie Raymond

Creating a successful user experience involves developing digital products that are pleasing for the people using them. UX designers apply various UX techniques to digital products to provide the end user with a best overall impression.Continue Reading »

Clicktracking: Putting the heat to the map

Heat Map Image from Clicktale

There are several ways to determine if the design of a website meets your pre-determined goals. One of the ways to determine this is with Clicktracking, similarly grouped with Clickmapping. With a small amount of Javascript placed into your website, you will have the ability to find out where on your site visitors are drawn, what they click on, and where they spend the most time.… Continue Reading »

System Usability Scale: A Quick and Efficient User Study Methodology

 

Summary

Fig 1. SUS Score diagram, (Caglarca, Sercan, fig. 4. http://www.sercancaglarca.com/portfolio/destinationuppsala.html )

This article briefly described the differences between qualitative and quantitative usability study methods, indicated that high cost is one of the disadvantages of quantitative methodologies, and introduced the System Usability Scale (SUS), which is a quick, efficient and reliable usability study method, and explained SUS’s working process.Continue Reading »

Avoid misleading by quantitative responses on questionnaire: Traps in usability evaluation and the solutions

Introduction

Quantitative Usability was considered as a statistic way to evaluate system and service efficiency and usability. However, it’s easy to mislead by the quantitative feedback, like Darrell Huff’s “How to lie with statistics”(Huff, 2010), without validity benchmarks, quantitative usability methods are delicate and useless. I introduce both advantages and drawbacks in this article, emphasize the bias of quantitative usability data, and give the solution.Continue Reading »

QUANT: The “Other” Analysis.

In todays world, Digital products are interwoven into the functions of daily life whether for business, social or personal purposes. The quality of these digital platforms or products go along way in the total experience for the intended audience. User centered designed digital products are needed and are growing in demand, hence a measure of the usability is an important but sometimes overlooked or dreaded activity for the caretakers of these platforms.
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Local Projects designed interactive table surfaces to work in tandem with The Pen. Photo Credit: Ed Blake

My Favorite Method (Which Perhaps is Arguably Not Even a Method): An Interview with Christina Latina, Art Director, Local Projects

Local Projects, one of the earliest self-described experience design studios, is responsible for the successful facilitation of the abstract experiences of emotion, memory, and social connection. How then, does Local Projects continue to make successful design decisions while relying almost entirely on qualitative feedback? The answer, it seems, is a familiar one: it depends. I spoke with Christina Latina, Art Director at Local Projects about what goes into taking projects from ideation to their final forms.… Continue Reading »

It’s Written All Over Your Face! Or Is it? – Facial Response Analysis

Facial response analysis of the Mona Lisa

Facial Response Analysis has provided companies and researchers with a unique look into how exactly their users are feeling, allowing them to gather a large amount of data and provide a better user experience. However, this method may not always pick up on specific or unique emotional expressions, causing inaccuracy amongst evaluation.

 

     One element of great user experience design is a product that ignites positive emotions and engagement.Continue Reading »

How Emoticons Are Changing the Face of UX

Emojis showing four ranges of satisfaction

Current consumer culture is being inundated with feedback requests in the form of user surveys and questionnaires. This may benefit the businesses requesting, but the technique is far from a user-centered approach. The Finnish company HappyOrNot is succeeding in a new form of customer feedback through the innovative use of emoticons to measure customer satisfaction.

UX is More than Usability

“High usability scores [are] not always correlated with positive emotional ratings.” (Garcia, 2016) Therefore, it is of interest to UX professionals to pursue effective tools for analyzing how users and clients feel when interacting with products and services.… Continue Reading »