What is an elephant? People, Psychology, and UX Design

There is a famous story about an elephant, a king, and six men, that Dr. Susan Weinschenk, who is an expert in cognitive and psychology, uses as a metaphor to explain the concept of psychology of usability. The following blog analyses the concept following the article “The Psychologist’s View of UX Design,” written by Dr. …

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Creating an ethical usability study

Overview Ethical methods and procedures are critical when conducting research of any kind, and usability is no exception.  Processes regarding ethical treatment of study participants’ well-being and privacy have been well documented in a variety of fields including healthcare, pharmaceuticals, and other scientific endeavors.  It is within the past decades that these ideals have been …

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Guerrilla Testing: Quick Validation at Low Cost

Guerrilla testing is one of the most effective and simplest (cheapest too) form of user testing to improve the quality of your product, and make sure people can use it for its intended purpose. Using guerrilla testing usually means going into a public place (e.g. a coffee shop, train station, etc.) where you can find a relevant audience to validate critical ideas or assumptions about your product.

How to measuring emotion and engagement to implement UX strategy into product?

Do you understand your mood throughout the day? “ Maybe or Unsure” is always a common answer. People are hardly recognize their own emotions, but nowadays our technology has been developed to recognize emotions and emotions began to become a major role in UX design process.  What is emotion? According to the definition of emotion …

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Hey Cortana, How would you evaluate the usability of a VUI?

The screen has become the predominant and default way for humans to interact with computers, but everyday voice based interfaces are becoming more and more advanced. Last Friday, Richa and I sat down with Omri Dvir, a Senior Design Lead at Microsoft who works on Cortana, to learn more about usability considerations of voice user …

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What’s the design system? How can you start?

A great digital product isn’t built in a short period of time. However, it requires several communications across the team and adapts in many iterations. As a UX professions, you may wonder are there any techniques or tools that help this process more efficient and also results in better outcome? Design system is a methodology …

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Chatbots in our life: How to design a chatbot?

A chatbot is an artificial intelligence that provides the conversational interface to aid users with a set of tasks through text or audio. It was first introduced in 1950. Alan Turing, an English mathematician and computer scientist, outlined the Turing artificial intelligence test in his paper “Computer Machinery and Intelligence” (Dermoudy, 2018). The recent blooming of …

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A Secret Weapon to Enhance UX: Microcopy

Microcopy might be a relatively strange term for many people. Even designers know what it means, microcopy is easy to be overlooked in the design process. However Microcopy is everywhere in our digital product. From the label on a call-to-action button, to the pop-up message on a certain interface, designers use it involuntarily as a …

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