The Design Sprint – Another Discount Method?


I first came across the Design Sprint when a colleague sent me an article about how the Phoenix Museum selected the process to reimagine their visitor’s guide. The Museum had just underwent a rebranding, and the staff wanted to find a way engage the visitors in a more informal way. The sprint was run because it brought more voices into the room (diverse staff), produced a working prototype quickly, and provided user feedback, all in one week.… Continue Reading »

Anti-Social Media: Designing for Accountability


One of the key issues facing social media today is the prevalence of antisocial behavior. This makes user experience worse, and in many cases, it is the site’s design that unintentionally encourages this behavior.

What exactly do we mean by antisocial behavior? There are three key points that exemplify this issue:

  1. Dissuading users from connecting to people different than them
  2. Shielding users from disparate viewpoints
  3. Failing to prevent toxic in-groups and the spread of harassment

The problem is that most social media platforms currently operate using these strategies:

  1. They suggest friends/connections based on who you know.
Continue Reading »

Eye Tracking and The Best UX Practices in The Mobile World

In today’s world, usability testing is critical for designing user-friendly interfaces. These tests take on different forms and methods that help designers identify usability issues. This is critical when analyzing the bridge between design expectations and user behavior. Sensory-based technology, such as eye-tracking, has been revolutionary in gaining deeper insights on how users interact with technology.… Continue Reading »

Usability and Brand Experience

We are surrounded by technology that allow us to make a purchase anytime anywhere. But what makes us recognize a brand instantly when we are viewing their e-commerce store on different devices? What evokes our memory about certain product when we walk into the retail space?

If you are looking to buy a new laptop for the upcoming semester, you might start searching online.… Continue Reading »

How UX Evolves for Virtual Reality

UX Design of VR

Hey designers, like it or not, virtual reality (VR) is really coming. We just spent or are still spending great efforts to adapt to the trend of mobile, now part of the focus should probably be shifted to look at the UX of VR. This article is going to talk about how UX looks like in virtual reality and what should be paid attention when designing for VR.… Continue Reading »

UX Design in Virtual Reality

Imagine being under water without getting wet or floating in outer space without being an astronaut. Although the technology that exist today are still evolving, we all might be able to do that soon.

Virtual Reality is simulating the real world through the use of technology. People are able to experience things that are non-existent to the real world or experience extreme adventures without physically getting hurt.… Continue Reading »

UX Design Tool: Psychology

Design alone lacks understanding the user. When a designer utilizes the principles of psychology in design, it becomes a powerful tool and language that can influence the actions for the users. Psychology plays a prominent role in impacting human-centered user experience design.

Today, understanding the users have become one with design. As Donald A. Norman states in his book “The Design of Everyday Things,” he defines design as an act of communication.Continue Reading »

Can UX change the world? 

UX is an empathetic and user centric approach of designing products and services for users. It is highly used in resolving complex problems associated with the usability of products and services in digital spaces. However, there are many other conflicting problems faced by the society outside this ‘Digital World’, which requires our immediate attention. Can we possibly use UX to address these complex social challenges ?… Continue Reading »

Watch Out for Dark Patterns!

The User Experience world also contains as dark side. On the dark side companies allow their interfaces and apps to host dark patterns. Dark patterns tend to trick users into doing something they normally would not do. I will discuss three dark patterns, in this post. So the question is, are dark patterns ethical or non-ethical?… Continue Reading »

User Onboarding Strategy for Mobile Devices


User onboarding is a sequence of processes to help users get familiar with the product and to have users continue to use it. Onboarding is a term from human resources for new hires, but recently also used for developers to refer to taking on and orienting a new customer. According to the Andrew Chen’s research for Android apps, “the average app loses 77% of its DAUs (Daily Active Users) within the first 3 days after install, 90% within the 30 days.” To make as many users remain as possible, the app should guide how to use the app effectively, and make the users come back. … Continue Reading »