Projects

What are IXD@Pratt students up to? Posts in this category showcase the great work our students do and highlight the many different tools, methods, and techniques students learn at Pratt.

Recreating Edgemere Farm’s magic in the digital landscape : A Website Redesign

Duration : September – December 2023 (4 months)Team Members : Shivani Kolte, Anne Kuo, Jiayi Jiang, Kiyo Yang Overview A volunteer-run, zero-profit urban farm in Rockaway, NY with a mission to provide produce, open space, and education to the historically low-income community. Project Goals After our Kickoff meeting with the client who is the head …

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Homepage of the redesigned website and logo of Witness to Mass Incarceration

Towards greater impact and more support for Formerly Incarcerated People: WITNESS to Mass Incarceration Website Redesign

Duration: Sep – Dec 2023Team members: Cici Lin, Jennie Lin, Keyi Zhang, Nehal Sharma Project Overview WITNESS for Mass Incarceration (WITNESS) is an organisation aimed to support Formerly Incarcerated People (FIP). It is dedicated to transforming the lives of FIP by advocating for long-term solutions, fostering economic empowerment, and building generational wealth. Following extensive research, …

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Enhancing growth and engagement for New York Microscopical Society

Project Overview The New York Microscopical Society (NYMS) was founded in1877 by leaders of the American Museum of Natural History. Their mission is to promote theoretical and practical phases of microscopy for all of those interested, including people who have worked with microscopes for decades and those new to the field. The client was looking …

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Case Study For Affirmation(IOS App): How to Make the Onboarding Experience Better

The App and The Goal Affirmation Studio is an engaging and creative companion for users looking to cultivate a positive mindset through the power of daily affirmations. Affirmation Studio’s app gives users the ability to personalize their daily affirmations through a wide range of customizable features including AI Assistance, to ensure that daily affirmations are …

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Growing Highly-engaging User Pool through User Research & Revising UI/UX design for Knowunity (iOS App)

CLIENT Knowunity DISCIPLINE User Research, UI/UX Design TIMELINE 4 weeks MY ROLE Client ContactUser ResearcherUser Experience Designer MEMBERS Magdalena FragaTiantian ShaoQing Yang TOOLS Figma, Figjam, Dovetail, Google Forms, Google Sheet, Calendly OVERVIEW Knounity: EdTech App that Facilitates Academic Content & Perspectives Sharing Knowunity, Europe’s fastest-growing EdTech app, boasts 9 million users across Europe and the …

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Crafting Oppenheimer’s Inclusive Digital Future

Embarking on a transformative mission, our team set out to revolutionize Oppenheimer Financial Institution’s digital landscape, a finance pillar with over 140 years of expertise. Our goal was ambitious yet clear: to develop a comprehensive design system that foregrounds accessibility and enhances user experience. This endeavor aimed not just to refine visuals but to reimagine …

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From Static to Dynamic: Rethinking Merchant’s House Museum’s Website to Connect with Young Visitors

CONTEXT MHM’s website had become stale: a crucial yet underutilized point of contact for Young Visitors The Merchant’s House Museum is New York City’s only 19th century home preserved intact, with original family furnishings and personal belongings of the Tredwell’s family. Despite the visitation numbers reaching pre-pandemic levels, the museum still struggled to appeal to …

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Converting Interest into Impact

Overview: For this project, our team of four graduate students (Medhaswi Paturu, Marc Molta, Josie Xu, and myself) was tasked with evaluating Concern Worldwide’s website and conducting user research to find out how to optimize their website for new donors. Concern Worldwide is a non-profit organization focused on aid for extremely impoverished countries. Their overall …

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Elevating User Engagement & Information: The Story of NYMS Website Redesign

Team members: Yuxin Huang, Sacchit Vartak, Priyanka Jain, Ruhee ShahProject duration: Feb-May 2023 The New York Mycological Society The New York Mycological Society is a mushroom club for anyone with an interest in fungi. The organizational goals of NYMS are: However, their current website didn’t meet their organization’s needs. Therefore, we designed A platform that …

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