Author name: Arpitha Prasad

Redesigning Path to Make Career Transitions Feel Guided

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Users understood the promise of personalization — but struggled to understand how Path was guiding them toward their goals. Through moderated usability testing and a redesign focused on onboarding, roadmap clarity, coaching trust and navigation, we reimagined Path as a more structured and confidence-building career journey. Basecamp A platform designed to guide career transitions often […]

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Design Critique: WEBTOON (iOS App)

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WEBTOON is a mobile-first serialized comic platform built around vertical scrolling storytelling. Its original conceptual model resembled a digital library of episodic stories updated weekly. Today, the system image presented to users is far more complex. It blends characteristics of: a streaming platform (ranks, trending), a social media feed (comments, algorithmic recommendations), a freemium game

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