Projects

What are IXD@Pratt students up to? Posts in this category showcase the great work our students do and highlight the many different tools, methods, and techniques students learn at Pratt.

How We Revamped IDbGLAM’s Explore Section to Achieve 92% User Approval and Unlock Potential Revenue Streams

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Our Client IDbGLAM – International Database of Galleries | Libraries | Archives | Museums Duration Oct ’24 to Dec ’24 (6 weeks) My Role UX Researcher My Responsibilities Recruited participants; Moderated user tests’ Developed research methodologies; Analyzed and synthesized data; Created user test reports; Facilitated client meetings Tools Zoom, Notion, Figma, GSuite Team Members Merlyn […]

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From Archive to Experience: Building an Educational Streaming Platform

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From Archive to Experience: Building an Educational Streaming Platform Electronic Arts Intermix had a problem: Despite offering 5000+ historically significant videos to 50+ institutions, students weren’t engaging with their educational streaming service. For an institution that had partnered with seminal artists since the creation of the camcorder, this disconnect threatened not just their educational mission,

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Making a student site for students: Redesigning the EAI educational platform

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Client: Electronic Arts Intermix (EAI) Timeline: 6 weeks My Role:– Facilitated client meetings– Brainstormed and proposed solutions– Conducted moderated user interviews to evaluate the solutions– Design and prototyping of the solutions– Presented deliverables to the client Tools: Google Suite, Notion, Zoom, Figma Team Members:Allison Chen, Conor Mack, Hridya Nadappattel, Iris Sun, Mia Greenberg About our

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Redesigning Ceneco Green Power’s Website: Showcasing the Ambition to Transform Energy Access in Africa and Beyond.

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Projects in IXD | UX and UI design | Desktop and Mobile website design Client Ceneco Green Power Location Lagos, Nigeria Duration Fall 2024 – 14 weeks Team Members Overview Our client is Ceneco Green Power, a Nigerian solar energy company that offers services to install and maintain solar systems for diverse uses: residential, commercial,

Redesigning Ceneco Green Power’s Website: Showcasing the Ambition to Transform Energy Access in Africa and Beyond. Read More »

UI/UX Case Study: IMDb Web/Mobile Revamp You’ve All Been Waiting For…

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1. Project Overview: Executive Summary: IMDb is the world’s most popular source for movie, TV, and celebrity information, serving millions of entertainment enthusiasts worldwide. However, it falls short in delivering a streamlined content discovery experience sought by mainstream entertainment and trend followers. Lack of a sense of community, poor personalization, inefficient navigation, and a cluttered

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Transforming EAI into an Intuitive Student-Learning Site: a user research case study

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Client: Electronic Arts Intermix (EAI)Team: Mia Greenberg, Allison Chen, Conor Mack, Hridya Nadappattel, Iris SunMy Role: User Researcher, User Experience DesignDesign Tools: Figma, Notion, Google FormsMethods: Baseline Testing, Iterative TestingProject Duration: 6 weeks Overview The Electronic Arts Intermix (EAI) is dedicated to preserving and distributing Video Works and Media Art. Founded in 1971, EAI is

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Elevating Usability and Information Architecture: Travel Unity Website Redesign

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Duration 16 weeks Studio Projects in IXD Team Yeatasmin Shiropa Madhumitha Pradeep Kumar Sandy Leegumjorn Tools Figma, Figjam, Google Suite, Slack, Zoom Overview Travel Unity is a non-profit travel organization that aims to make the world of travel more accessible and inclusive. They are focused on educating members of the travel industry, creating a travel

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Revamping CUNY CityTech’s open education communities through modern & responsive design

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Overview The Open Lab at CUNY’s CityTech college is at the intersection of online communities and open learning resources that presents as a hub for all students, faculty, alumni and the public to find courses, clubs, projects and portfolios. As their product design team, we successfully modernized their website with a mobile first responsive approach

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Building engagement for the Seattle Art Museum – Redesigning the Smartphone tour

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Duration:3 months(Spring 2024) Client: Seattle Art Museum Role:Usability Studies,UX ResearchProduct Architecture,Prototyping Tools: Figma, Figjam, Google Workspace, Zoom Project Overview Objective & Scope The project aims to optimize the smartphone tour to better align with the Seattle Art Museum’s objectives of enhancing engagement and improving visitor experience for a diverse audience. This project’s scope includes redesigning

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