Projects

What are IXD@Pratt students up to? Posts in this category showcase the great work our students do and highlight the many different tools, methods, and techniques students learn at Pratt.

“Do I Still Have to Buy Admission Too?” – Redesigning for Transparency at Shedd Aquarium

Abstract A surprising UX issue emerged at Shedd Aquarium: many users didn’t know General Admission was included in the cost of Programs & Events. I focused on uncovering why this was happening and designing data-driven solutions that resolved it. I identified that this critical information was missing entirely, especially on mobile, using eye-tracking data, behavioral […]

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Preserving The ‘Incalculable Loss’

Our team collaborated with Cooper Hewitt, the Smithsonian Design Museum, to enhance the digital accessibility for their permanent digital exhibit. “Incalculable Loss,” a memorial piece that tributes the 100,000 COVID-19 deaths was originally published by The New York Times. The museum’s challenge: create a more inclusive user experience without altering the integrity of the original

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Making Amtrak’s Website More Accessible: Key Issues and Simple Fixes

Rui Tian, Qingyang Xu (Kacey), Zhining Gu(Emily) Travel should be accessible to everyone. But for many people with disabilities, poorly designed websites create real challenges. During our accessibility evaluation of the Amtrak website, we identified 3 key issues that affect usability for people who rely on assistive technologies, have visual or cognitive impairments, and simply

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Girls Power Fund Website Redesign

Client Girls Power Fund Duration Fall 2024 – 14 Weeks Team Members Dominique Dorvil – UX Writer, Researcher & Designer Rafaela Hojda – UX Writer, Researcher & Designer Yuexi Hua – UX Writer, Researcher & Designer Overview The Girls Power Fund is a non-profit organization dedicated to empowering girls by providing them with the resources

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Poster titled "Designing Hatemap.io: Accessible UX for Complex, Credible, and Community-Focused Data". Image of a monitor showing the home page design for hatemap.io.

Designing Hatemap.io: Accessible UX for Complex, Credible, and Community-Focused Data

About the Project Client Hatemap.io Bjørn Ihler Duration 14 weeks Sep 2024 – Dec 2024 Location Europe – Our client New York – The UX team Meet the Team Lillian MacGuire Account Manager Manjot Kaur Project Manager Jeffrey Delacruz Design Lead Rohan Boda Strategy Lead NOTE: Despite assuming roles, we were a very collaborative team

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Easy Appointments, Clear Expectations- Scheduling and Beyond with NYC's Financial Empowerment Center

Easy Appointments, Clear Expectations

Project Overview The Financial Empowerment Center (FEC) at New York City’s Department of Consumer and Worker Protection (DCWP) provides free financial counseling and coaching services to NYC residents regardless of their immigration status. These services include counseling for budgeting assistance, debt management, credit improvement, student loans, and more. Clients can book appointments through the FEC’s

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Translating Heritage into Virtual Spaces: Designing the Brooklyn Seltzer Museum Virtual Tour

By Saskia Suherman, Shrividya Shrihari and Qiaochu Zhao / Dec 9, 204 / Projects Team members: Saskia Suherman, Shrividya Shrihari and Qiaochu Zhao Duration: August – December 2024 (4 months) The Brooklyn Seltzer Museum is a Museum located inside the oldest seltzer works in New York City. It showcases the art and science of seltzer-making

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Lumiere case study cover

Lumiere Design system

Cohesive experience with streamlined navigation and efficient user journey. My role: UX designer Brand: Metrograph Team Credits: Cheih, UX Designer Eloisa, UX Designer Eleanor, UX Designer Metrograph is a stylish retro theater website Metrograph, an independent theater in the Lower East Side, specializes in rare archival screenings and special premieres. However…A website with a nice

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How We Revamped IDbGLAM’s Explore Section to Achieve 92% User Approval and Unlock Potential Revenue Streams

Our Client IDbGLAM – International Database of Galleries | Libraries | Archives | Museums Duration Oct ’24 to Dec ’24 (6 weeks) My Role UX Researcher My Responsibilities Recruited participants; Moderated user tests’ Developed research methodologies; Analyzed and synthesized data; Created user test reports; Facilitated client meetings Tools Zoom, Notion, Figma, GSuite Team Members Merlyn

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