Author name: Anna Feldman

Leveraging Two Versions of Google Analytics to Boost Engagement with Smithsonian Associates Pages & Products

Anna E. Feldman, M.S. Data Analytics & Visualization ’23 Project Overview Our client, Smithsonian Associates, is a cultural organization that functions as the educational programming arm of the Smithsonian Institution, producing numerous events annually and providing learning opportunities to people of all ages through events and courses in the arts, cultures, and global history. Our …

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Simplifying Access to the Historical & Cultural Legacy of the New York Philharmonic via their Digital Archives

A remote moderated user testing case study with the Pratt Center for Digital Experiences and INFO644, Usability Theory & Practice. Cultural Legacy at the New York Philharmonic Digital Archives The New York Philharmonic’s history spans over 180 years and their Shelby White & Leon Levy Digital Archives includes a catalog of over 6 million pages …

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Design Critique: Mindbody (iPhone App)

MINDBODY is a U.S.-based “software-as-a-service company” that allows users to locate, purchase and schedule “wellness experiences,” such as workouts at gyms, massages at spas, and more. Users can create profiles, save and curate a list of favorite businesses, leave and read other users’ reviews and ratings, and explore local deals and wellness destinations based on their location and interests. This critique follows a user with a MINDBODY account who wishes to login to their profile and find a new nearby fitness class to try.