Optimizing User Experience and Engagement on Smithsonian Associates’ Website via Universal Analytics and GA4
Overview The Smithsonian Associates is a cultural organization that acts as the educational branch of the Smithsonian Institution. Established in 1965, this organization presents a variety of educational activities, such as talks, workshops, creative arts courses, and live performances. Through its vast array of annual events, the Smithsonian Associates strives to foster a passion for …