Author name: Caitlin Ballingall

Design Story: Materials for the Arts

Scope Initial interviews with Materials for the Arts (MFTA) revealed the organization’s key goals in a website redesign. The organization would like its users to be informed of the different opportunities it provides beyond donations and scheduled appointments. In order to insure that prospective users are efficiently and effectively exploring the interface a series of …

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The Design Sprint – Another Discount Method?

Introduction I first came across the Design Sprint when a colleague sent me an article about how the Phoenix Museum selected the process to reimagine their visitor’s guide. The Museum had just underwent a rebranding, and the staff wanted to find a way engage the visitors in a more informal way. The sprint was run …

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