Alexander Street Landing Page Redesign (Design Story)

Project Brief: The goal of this project was to ensure that the users of Alexander Street Press, a video and primary source archive for educational programming, were met with the highest possible satisfactory landing page. One that would aide in sign-up statistics and let the users know what it is that Alexander Street has that …

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Benchmarking: Worth it?

There are many differences that should to be taken into consideration when choosing whether to set up your test as a qualitative or quantitative study. Qualitative testing yields results that can answer questions related to “why is this happening?” Or “how did that interaction make you feel?”. Where the main goal of performing a quantitative …

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Design Critique : Grub Hub (Website)

  Introduction GrubHub is a service that allows people to place food orders for pickup or delivery to local restaurants, either online or through their phones. It boasts a huge selection of local restaurants as well as fast food chains for their customers to choose from. Critique 1 When first entered, the website greets you …

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