Author name: Chelsea Yip

screenshot of Creative Capital home page

Web & Social Media Analytics: Creative Capital

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Creative Capital is a non-profit grant making organization that is dedicated to funding artists in their pursuit of groundbreaking new work, amplifying the impact of their creations, and fostering sustainable artistic careers. For this project, we analyzed Creative Capital’s website and Instagram data between March 2022 and March 2023 to unearth improvements to Creative Capital’s content strategy. Our ultimate goal for this project was to drive more traffic to Creative Capital and increase their overall digital footprint. We worked with Aliza Sena, Director of Editorial and Digital Content, and Priya Gandhi, Manager of Digital and Editorial Content, at Creative Capital as our client partners.

Website Redesign: GrowNYC

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Overview GrowNYC is a nonprofit organization that aims to improve New York City’s quality of life through environmental programs including farmers markets, conservation, and community education. This project aimed to redesign the GrowNYC website into an intuitive and efficient site. Platform Mobile Web; Web Team Three Pratt Institute graduate students; my primary roles include research …

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Image description: A screenshot of Giphy's desktop browser home screen.

Design Critique: Giphy (iOS App)

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Giphy is a multimedia search engine and content distributor most known for their animated, looping GIFs. Giphy’s many integration platforms include Instagram, Slack, and Twitter, but this critique will focus solely on its mobile app for iOS and the experience it provides for both searching and creating content.