Author name: Devin Singh

The Ethical Issues of A/B testing in the Tech World

By Devin Singh / March 24, 2019 / Ideas & Issues

In recent years, ethics in usability research has increasingly become a concern among users. Large corporations track, monitor, and manipulate interfaces to evoke an intended reaction from a user. An example of this would be with A/B testing, which is a standard UX research method that can often yield some ethical issues. A/B testing is …

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Design Critique: Lyft (iOS App)

By Devin Singh / February 7, 2019 / Design Critiques

Introduction: Lyft is a transportation company that provides users with online ride-hailing services through a mobile application. The application matches on-demand riders with drivers and also allows payments through the app. Lyft operates in approximately 300 U.S. cities and provides over 1 million riders per day. Critique 1: Home Screen When opening the Lyft app, …

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