Author name: Eesha Parasnis

Sharing the Stories of Chinatown Businesses Through a Redesigned Website Experience for Made in Chinatown

Project Overview: This project was a team effort as part of the “Projects in IXD” coursework at Pratt Institute. We worked with the non-profit “Made in Chinatown” over 4 months to redesign their e-commerce website. The main goal of the website redesign was to drive ecommerce sales through an information architecture and visual design that …

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Using Eye Tracking Insights to Optimize the Process of Applying to Graduate Programs at Pratt Institute on the pratt.edu Mobile Website

Project Overview: This project was a team effort as part of the “Advanced Usability and UX Evaluation” coursework at Pratt Institute. We worked with Pratt Institute over the course of 1.5 months to conduct an eye tracking study on the redesigned pratt.edu mobile website. Based on our key findings, we came up with several recommendations …

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Improving the Discoverability of Information About Pantries on the Staten Island Hunger Task Force Desktop Website Using Web Analytics Data

About the Case Study: This case study describes a real-world client project I worked on with three other classmates from INFO 645: Advanced Usability and UX Evaluation as part of my coursework at Pratt Institute. The client for this project was the Staten Island Hunger Task Force (SIHTF), and our goal was to use behavioral …

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Redesigning the Manhattan Community Board 3 Website & Designing a Landmarks Tool

Project Brief: This case study describes a semester-long client project my team and I worked on for Information Architecture and Design, a graduate-level course at Pratt Institute during the Fall 2021 semester. For this project, we were tasked with redesigning Community Board 3’s (CB 3) website as well as coming up with a tool focused …

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A Deep Dive Into sonos.com’s Organization, Navigation, Search, and Labeling Systems

Sonos revolutionized the way people listen to music by introducing to the market high-quality speakers that can stream music and connect to each other through wifi. The sonos.com website is where fans and newcomers alike can purchase products, look up answers when troubleshooting, and learn more about the company. This critique will focus on the …

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Design Critique: Airbnb (website)

Airbnb is a digital marketplace for property rentals that disrupted the travel and tourism industries after it emerged on the scene in 2008. Known for its sleek branding and design, Airbnb allows property owners to host visitors while simultaneously opening up a whole world of new experiences (not exclusive to accommodations) for travelers.  1. Initial …

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