Author name: Isik Erturk

Sharing the Stories of Chinatown Businesses Through a Redesigned Website Experience for Made in Chinatown

Project Overview: This project was a team effort as part of the “Projects in IXD” coursework at Pratt Institute. We worked with the non-profit “Made in Chinatown” over 4 months to redesign their e-commerce website. The main goal of the website redesign was to drive ecommerce sales through an information architecture and visual design that …

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Improving Discoverability of Pratt Institute Libraries’ New Website with Concentration on Navigation Bar, Chat Widget and Library Hours Section

Project Summary Pratt Institute Libraries website supports the education mission of Pratt Institute by providing digital resources and assistance for the Pratt community. For evaluating the usability of the Pratt Institute Libraries website, we gathered as three Pratt Institute Information Faculty students. Our team included Priyanka, who is a Data Visualization and Analysis graduate student, …

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