Author name: John Kellejian

Sharing the Stories of Chinatown Businesses Through a Redesigned Website Experience for Made in Chinatown

Project Overview: This project was a team effort as part of the “Projects in IXD” coursework at Pratt Institute. We worked with the non-profit “Made in Chinatown” over 4 months to redesign their e-commerce website. The main goal of the website redesign was to drive ecommerce sales through an information architecture and visual design that …

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