Use of Personas in usability testing for academic libraries

As academic libraries move toward a more user-oriented approach, they are implementing various ways to test usability and user experience (Tempelman-Kluit, N., & Pearce, A., 2014). One that caught my eye was the use of personas. Personas are prototypes of actual users, developed through multiple means of research including interviews and surveys. The use of …

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Argo Tea website (Bad Design)

Yesterday, I wanted to get a cup of tea before I went to work because I have been feeling a little under the weather. I knew there was an Argo Tea on University Place, close to my workplace, so I Googled “Argo Tea” and found myself on their website. And that was about all that …

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Gmail (Good Design)

I believe that the user interface for Gmail is an example of good design. Using concepts discussed in Don Norman’s book, The Design of Everyday Things, and images of my own Gmail account, I will prove my statement. The first screen that you see offers many clues as to the proper operation of your account. …

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