Guerrilla Testing: Quick Validation at Low Cost

Guerrilla testing is one of the most effective and simplest (cheapest too) form of user testing to improve the quality of your product, and make sure people can use it for its intended purpose. Using guerrilla testing usually means going into a public place (e.g. a coffee shop, train station, etc.) where you can find a relevant audience to validate critical ideas or assumptions about your product.

Measuring and Detecting Emotions: Do We Really Know How You Feel?

Image Credit: MIT News Think about the apps, websites, and other digital products that we encounter everyday. How do we feel when using them? Have we been pleased by some of them while annoyed by others?¬†Are we aware of our reactions and behaviors when such feelings occur? Think of the times when we have the …

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