Author name: Kirtika Arora

Sharing the Stories of Chinatown Businesses Through a Redesigned Website Experience for Made in Chinatown

By / / Tools & Techniques

Project Overview: This project was a team effort as part of the “Projects in IXD” coursework at Pratt Institute. We worked with the non-profit “Made in Chinatown” over 4 months to redesign their e-commerce website. The main goal of the website redesign was to drive ecommerce sales through an information architecture and visual design that …

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Design Critique: Behance (Android App)

By / / Design Critiques

Behance is a popular platform for showcasing & discovering creative work. It is acquired by Adobe in 2012. It enables users to create an eye-catching portfolio, build a community, and get hired. The Design critique is on Behance (Android app) based on the concepts discussed by Don Norman in “The Design of Everyday Things.”