Eye-Tracking Study: Jet Blue Airlines

Overview: JetBlue Airways is a major American low-cost airline, and the seventh-largest airline in the United States by passengers carried. Three usability experts conducted an eye-tracking study to evaluate the effectiveness of the Jetblue Airlines homepage in helping travelers plan trips and adjust to COVID-19 travel regulations. Through evaluative user research, we hoped to answer …

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Design Critique: NJ Transit (App)

Background The NJ Transit App is transportation application meant to aid commuters and tourists travelingbetween New Jersey and New York via NJ Transit’s buses, Path Train, or Light Rail. It allows users to buy tickets, look up arrival and departure times, as well as create travel plan. The application’s objective is to make commuting easy …

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