Are you a Good Witch or a Bad Witch?

I’m examining the concept of Nudge theory as it is implemented in user experience design. This exercise leads us to a fundamental question about ourselves as UX designers:   Am I a Good Witch? or a Bad Witch? Which?   By the end of this post, you will have to decide.   The Nudge theory was …

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Design Critique: LinkedIn Profiles in “Edit” Mode

LinkedIn is a powerful professional networking tool, and the LinkedIn profile is a commonly-used, linkable online alternative for the traditional resume. The goal is to create and edit a “strong” profile that will generate interest in the user as a candidate for employers.   “Profile Strength” panel provides a good conceptual model The “Profile Strength” indicator has understandability: …

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A Redesign Proposal for the Voorheesville Public Library Website

In order to propose a redesign for the Voorheesville Public Library’s website, we conducted a user-centered review, test, and analysis of the information architecture and interactive design of the site. It appeared to be clogged with duplicated content in an overly complex structure, and was not adapted for mobile. Our goals were to conduct research …

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