Protected: UX Design in Marketing and Communications – An Exploratory Interview
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There is no excerpt because this is a protected post.
Scope The CUNY Graduate Center (GC) Library is in the process of revamping its digital presence. In order to do this in a way that centers the user’s experience, a careful examination of user behaviors, desires, knowledge, and expectations is required. My design team, Team Buttons, set out to research the library’s target users in …
Designers can utilize usability principles to create products that may greatly enhance our everyday lives. From smart phone apps to non-Norman Doors, the application of usability principles has given us wonderful tools, games, and digital interfaces. But what about the dark, deceptive uses of these principles? In a previous post, I explored ways in which …
Splitwise (version 4.4.12 for iOS 9.0 or later) is an Apple iPhone application designed to “split bills and expenses the easy way.” This app functions as a bill splitting and record-keeping tool for roommates, friends, or any group of individuals with shared or borrowed expenses. Splitwise provides an appealing and simple digital interface that makes …