Author name: Nayana Malhotra

The Ethics of Persuasion: Can an Interface be too Useable?

By / / Ideas & Issues

Usability is important, well researched and designed interfaces are Communicative and persuasive Guide, limit and create a user’s actions and experience to help meet needs   Are related to and fulfill deeply rooted emotions As researchers we’re acutely aware of this, at every stage we attempt to capture a user’s attention and we have a …

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Design Critique: MailChimp (Web Platform)

By / / Design Critiques

Description Mailchimp is a platform that helps manage, create, distribute, and track analytics from newsletters. Newsletters are a commonly used marketing tool commonly used by organizations to promote products, circulate ideas or stay connected with an audience. Due to inconsistencies in the rendering of HTML and CSS code on different devices, platforms and operating systems …

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