Quantitive Usability

In the field of user experience, there is a wide range of research available, researchers mapped 20 methods across 3 dimensions: “Qualitative vs. Quantitative”, “Attitudinal vs Behavioral” and “Context of Use”. This article will focus on introducing the “Quantitative research” method, and in order to make it more clear, it will also compare it with …

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Design Critique: Uniqlo APP (IOS application)

  Uniqlo is a popular casual apparel brand, they recently developed an APP to support their online retailing market.  As most functions of the app directly linked to their responsive web so that it can complete their basic goals–purchase items online, generate guests’ own digital barcode of their member accounts, get coupons and alerts, etc. …

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