Measuring User-Experience through Heart Framework

The basic traffic metrics like seven-day active users, page views etc. are not good to evaluate the impact of User experience changes as firstly, they are generic and do not directly relate to the quality of the user experience, and secondly, it is difficult to make them actionable. This calls for a strong need for …

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Design Critique: Yelp (iOS App)

Yelp is an application with the mission “to connect people with great local businesses”. It is a platform where users are able to locate restaurants, dentist, hair stylist, mechanics, local businesses and other services nearby. Almost 80% of the searches on Yelp are done through its mobile app with restaurants being the most reviewed business …

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