Reducing cognitive overload to Increase usability in online sale

Talking about Amazon, my friends and I all have bad experiences before. We give up selecting a specific product because of thousands of options on Amazon with all kinds of feedback evaluation, and finally, go to Ikea or Target grab one. What’s wrong with Amazon? It gives us choices as more as they can, but …

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Design Critique: Shopbop online shopping App (IOS application)

Shopbop is a US online fashion apparel and accessories shop opened in 1999. It is positioned in a high-end users’ market and also very popular especially in women’ business. Shopbop has been a subsidiary of Amazon.com since 2006. That means it allows prime users to enjoy the free shipping and returning service. Thus, the market based on mobile …

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