Evan Tao – IXD@Pratt

Evaluation Story: Kazani Beauty

May 10, 2021May 10, 2021 by Evan Tao

CLIENT Kazani Beauty a family run business based in New York, creating hair and skincare products made of natural ingredients and contributes to causes surrounding environmental conservation and animal cruelty. According to internal data from Kazani, its mobile website 0% mobile user return rate over four months – a primary indicator that the website did …

Design Critique: Joe & The Juice (iOS)

February 8, 2021February 8, 2021 by Evan Tao

Joe & The Juice is a juice bar/coffee shop chain that has over 300 locations in the world. The iOS App was first released in 2019 and is now available in 13 operating countries. With its App, customers are able to make orders, earn points and receive benefits.