Author name: Tawny Tidwell

Case Study: Smithsonian Institute Traveling Exhibition Services (SITES)

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Overview We were approached by the Smithsonian Institution Traveling Exhibition Service (SITES) to conduct a usability evaluation of their site with a goal of generating more leads for their organization. We conducted a series of moderated usability tests with ten participants we recruited through Pratt’s listserv as well as outreach to former clients of SITES. …

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Design Critique: Strava for iPhone

By / / Design Critiques

Strava is an exercise tracker app and social networking tool in one. Users can track their own activities, like and comment the activities of their friends, join groups and complete challenges. Strava’s goal is to provide an easy way to track your activities and see your progress while also allowing you to join groups of likeminded exercisers and encourage your friends.

In this design critique, we’ll examine the user journey for starting an activity in the Strava iOS app.