Quantitative Usability in the Corporate World: Data-Driven Design

Summary This review briefly explores how quantitative and qualitative usability methods are leveraged by product managers as data-driven design to develop and deliver memorable user experiences. Quantitative versus Qualitative What is quantitative usability? According to the Nielsen Norman Group, it’s important to note the difference between quantitative and qualitative usability and what is required to …

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Design Critique: Sephora Skincare & Beauty App

Introduction Sephora is a multinational online and in-store makeup, skincare, fragrance, and beauty services, retailer. Upon opening the Sephora mobile application, a user is presented with options to either view latest skincare and beauty deals, to begin shopping or exploring products, to receive product recommendations, to search for specific products, or to navigate for additional features. …

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