A Secret Weapon to Enhance UX: Microcopy

Microcopy might be a relatively strange term for many people. Even designers know what it means, microcopy is easy to be overlooked in the design process. However Microcopy is everywhere in our digital product. From the label on a call-to-action button, to the pop-up message on a certain interface, designers use it involuntarily as a …

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Quantitative Usability: Check the usability by A/B testing

  Quantitative usability methods, relying on computer data collection and statistical analysis, are relatively objective because the presence of the research is always the number and quantitative data. The quantitative data is one of the most important elements of usability testing. Quantitative data provides information that can be counted to answer such questions as “How …

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Design Critique: The Operation System of my Desktop Display Screen (electronic device)

The operation systems are very common and deeply influence our daily life. As we known, computer operation systems like Microsoft PC, Apple Mac; the mobile phone like iPhone and Google phone; even recorders, radios, watches have their own operation system. Good operation system will largely enhance our working efficiency. But bad operation systems will make …

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